热点追踪 | 通过翻译与客户服务，提高跨文化游戏玩家参与度

Original 李春郁国际翻译动态

2024-09-09

Achieving Cross Culture Player Engagement

Through Translation and Customer Service

世界通过翻译与客户服务，

提高跨文化游戏玩家参与度

Translation

（图片来自unbabel官网）

The video game industry is a global phenomenon that transcends borders and captivates players from diverse cultures. If gaming brands want to capitalize on global opportunities, they should strive to have efficient language operations in place in order to effectively engage gamers from different cultural backgrounds and ultimately create a global presence.

视频游戏行业是一种跨越国界的全球现象，吸引了来自不同文化的玩家。游戏品牌如果想要抓住全球机遇，应该努力实施高效的语言运营，以便有效吸引来自不同文化背景的游戏玩家，并最终形成全球影响力。

While the gaming industry itself is booming, customer support remains a challenge, however. Only 53% of gaming studios offer readily available email support. Investing in customer service and marketing efforts is crucial for player loyalty, as a single instance of poor support can lead a player to switch brands, and providing quality support in players’ languages can drive spending and increase brand loyalty. Hiring agents with gaming experience and using automation, like machine translation, can overcome language barriers and streamline operations.

虽然游戏行业本身也正在蓬勃发展，但客户支持仍是一大挑战。只有53%的游戏工作室提供现成的电子邮件支持。对客户服务与营销工作进行投资对于玩家忠诚度至关重要，因为只要一个支持不力的事例就可能导致玩家更换品牌。此外，以玩家的母语提供高质量支持能提高游戏支出，提升品牌忠诚度。招聘具有游戏经验并使用自动化（如机器翻译）的服务机构可以克服语言障碍，优化运营举措。

一

利用翻译提高玩家参与度

Improving gamer engagement

through translation

Creating an effective translation program is crucial to engaging a global gaming audience but first, companies should strive to understand the market, their audience, and their needs. Discover the techniques needed to use the power of cultural translation and unlock new opportunities to elevate your gaming business.

创建有效的翻译计划对于吸引全球游戏受众至关重要，但首先，公司应努力了解市场、受众及其需求。发掘运用文化翻译力量所需的技术，并开启提升游戏业务的新机遇。

1、全方位了解目标游戏玩家

Know your players inside and out

”

To effectively cater to gamers across different cultures and demographics, you need to understand their unique preferences, values, and gaming habits. Dive deep into their culture, learn about their jargon, and familiarize yourself with their communication norms. Player expectations are rising and you need to speak the language of your audience to improve the qualitative experience, especially when it comes to customer support.

为了有效迎合不同文化及年龄群体的游戏玩家，您需要了解他们独特的偏好、价值观和游戏习惯。深入了解他们的文化与行话，并熟悉其交流方式。玩家的期望值在不断提高，您需要用受众的语言来提高其体验感，尤其是在客户支持方面。

2.培养多元化社区

Cultivate a diverse community

”

Promote an inclusive and welcoming environment within your gaming community. Encourage players from different cultures to connect, interact, and engage with one another. Foster a sense of belonging by celebrating diversity and actively addressing any forms of discrimination.

在您的游戏社区中营造包容与温馨的环境。鼓励来自不同文化背景的玩家建立联系、互动交流。通过鼓励多样性并积极解决歧视问题来培养归属感。

3.接受玩家反馈

Embrace player feedback

”

Never underestimate the power of player feedback. Actively seek out and listen to your players’ opinions, suggestions, and critiques. Regularly conduct surveys, host focus groups, and monitor online discussions to gather valuable insights about your translation and customer support efforts. Use this feedback to identify areas where your methodologies can be improved.

永远不要低估玩家反馈的力量。积极寻求并倾听玩家的意见、建议和批评。定期进行调查、主持焦点小组并关注在线讨论，以收集有关翻译与客户支持工作的宝贵见解。用这些反馈来确定可以改进方法的领域。

You can use feedback to make improvements such as:

您可以使用反馈进行改进，例如：

1.Fine-tuning language choices

微调语言选择

2.Including game-based learning analytics

包括基于游戏的学习分析

3.Refining cultural references

完善文化参考资料

4.Addressing localization bugs

解决本地化错误

5.Incorporating virtual reality (VR) modes

整合虚拟现实（VR）模式

By using player feedback to inform your game environment, you can create a game experience that truly resonates with your audience.

通过玩家反馈来了解游戏环境，您便可以创建与受众真正产生共鸣的游戏体验。

4、培养具有包容性的游戏设计

Foster inclusive game design

”

When designing digital games, keep inclusivity at the forefront of your mind. Consider the diverse cultures of your player base and strive to incorporate elements that appeal to different audiences. From character designs and storylines to visual aesthetics and gameplay mechanics, ensure that your games reflect a broad range of cultural influences.

在设计数字游戏时，请始终将包容性放在首位。考虑玩家群体的多元文化，并努力融入吸引不同受众的元素。从角色设计、故事情节到视觉美学和游戏机制，确保您的游戏反映广泛的文化影响。

By embracing inclusive game design, you create immersive experiences that engage players on a deeper level and foster a stronger connection between your gaming business and its global audience.

通过采用包容性的游戏设计，您可以创造身临其境的体验，让玩家更深入地参与其中，并在您的游戏业务与其全球受众之间建立更牢固的联系。

二

参与度通过Unbabel

提升您的游戏参与度

Level up your gaming engagement

with Unbabel

Achieving player engagement across cultures in the gaming industry requires effective translation strategies, especially when it comes to customer support. By using tactics like understanding your audience, fostering diverse communities, gathering player feedback, and creating inclusive designs, you can connect with players from different cultural backgrounds and increase your global presence.

在游戏行业中提高跨文化的玩家参与度需要有效的翻译策略，尤其是在客户支持方面。通过使用“了解受众、培养多元化社区、收集玩家反馈和创建包容性设计”等策略，您可以与来自不同文化背景的玩家建立联系，并提高全球影响力。

In fact, with Unbabel’s help, Wargaming achieved impressive results with multilingual customer support, increasing paid player conversion by 14% and maintaining an 82% satisfaction score. By implementing multilingual AI, gaming companies can improve player satisfaction and provide a personalized experience for customer support.

事实上，在Unbabel的帮助下，Wargaming通过多语言客户支持取得了举世瞩目的成果，付费玩家转化率提高了14%，满意度保持在82%。通过实施多语言AI，游戏公司可以提高玩家满意度，并提供个性化的客户支持体验。

Implementing these actionable strategies will help you leverage cultural translation to elevate your gaming business, increase player satisfaction, and expand your reach in the ever-growing global gaming market.

实施这些可行的策略将帮助您利用文化翻译来改善游戏业务，提高玩家满意度，扩大在不断增长的全球游戏市场中的影响力。

Unbabel offers a powerful tool for gaming brands to overcome language barriers, consistently deliver localized content, and enhance customer satisfaction. By embracing Unbabel’s translation services, you can expand your reach, connect with larger audiences, and create immersive gaming experiences across cultures.

Unbabel为游戏品牌提供强大的工具，可克服语言障碍，始终提供本地化内容，提高客户满意度。通过采用Unbabel的翻译服务，您可以扩大游戏玩家覆盖范围，与更多受众建立联系，并创造跨文化的沉浸式游戏体验。

原文网址：https://unbabel.com/cross-culture-gaming-translation-player-engagement/